OUR STORY

Back in 2016, when we launched Good Man Brand our objective was to create something more than a fashion brand. We started with comfort innovation, creating products that help you to look good and feel good, but more than that, we wanted our brand to be focused on doing good and inspiring others to do good with us. 

In 2020, Russell Wilson and Ciara combined their passion for design and fashion with the retail acumen of mentor and friend, Christine Day, and together they created The House of LR&C, a House dedicated to creating Good brands that embody Love, Respect and Care. Good Man Brand’s mission to create positive impact was the catalyst that led to the creation of The House of LR&C.

The House of LR&C was built to democratize retail and redefine the way the fashion industry works, to make it inclusive, community-led and, above all, to create large scale positive change.

It began when Russell Wilson and Ciara combined their passion for design and fashion with the retail acumen of mentor and friend, Christine Day, to create The House of LR&C in 2020. This past year the world has shown that genuine compassion, connectivity, and doing Good for our planet are the keys to creating a new way forward.

OUR SUSTAINABILITY PHILOSOPHY

Every decision we make is informed by the needs of our planet. We have big goals but also recognize that we are just starting on our path. We are fortunate as a new concept to be able to build sustainability into every decision from the beginning.

We’re committed to achieving our goals and invite you to learn about them. Sustainability is a continuous effort, check back often to see how we’re evolving to be the best we can be. For us, the sustainability journey is all about the direction of travel - always looking ahead, always moving forward.