1929 – THE PIONEER

In April 1929, on the eve of the Great Depression, 21-year-old Eduard Dressler opened a tailor’s shop for men’s suits in Großostheim, a town in Bavaria located on the Main River.

A qualified tailor and passionate connoisseur, he understood the times he was living in. He also envisaged a future in which every man would have the possibility of wearing a suit that met the highest standards of craftsmanship.

BELIEF IN THE PERFECT PRODUCT

Success was not long in coming, and with modesty and a solid business sense Eduard Dressler continually expanded production in Großostheim, then the centre of Germany’s garment industry.

His credo: “The machine does not replace craftsmanship. Craftsmanship is achieved together with the machine.” The result was a product of the highest quality, one that stood out among its competitors even then. The innovative production methods allowed him to develop garments which offered a unique fit and unbelievable comfort. That remains the company’s core offering and product philosophy to this day.