Each Blue Industry design is supported by a down-to-earth sense of design: stubborn, but not frivolous, good basics, but certainly not boring. Blue Industry positions itself between casual and formal wear. Blue Industry is not trend-setting, nevertheless always recognizable by its own handwriting.

Relaxed elegance and a color palette of earth tones, pale sky blue and sun-bleached vacation colors permeate the mood of the spring/summer '21 collection.

Lightweight summer fabrics, including Lounge Jersey, organic cotton and 100% linen gracefully offer freedom of movement, which give comfort wear a new dimension in a new era.

The image of tight-fitting suits no longer exists, pants are looser and drawstring waists prevail as wearers put comfort first. Of course, that doesn't mean you can't look groomed. 

A few cheerful floral prints are applied to shirts, polos and shorts, bringing positivity everywhere.

The latest Blue Industry collection, in its range of colors, textures and fabrics, is inspired by a changing society, where the way and location of work has changed.